Harry Potter: The Story of a Global Business Phenomenon
📄 Viewing lite version
Full site ›
Book Details
Author(s)Gunelius, S.
PublisherPalgrave Macmillan
ISBN / ASIN023020323X
ISBN-139780230203235
AvailabilityIn Stock.
Sales Rank1,228,937
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
More Books in Business & Economics
Business Cycles and Forecasting
View
Development Economics: Its Position in the Present Sta…
View
Cost Systems Design
View
So You Want to Dance on Broadway
View
The Blueprint: Reviving Innovation, Rediscovering Risk…
View
Managing IT Outsourcing, Second Edition
View
Education and the Creation of Capital in the Early Ame…
View
Global Corruption Report 2005: Special Focus: Corrupti…
View
More Tales for Trainers: Using Stories and Metaphors t…
View