Harry Potter: The Story of a Global Business Phenomenon
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Book Details
Author(s)Gunelius, S.
PublisherPalgrave Macmillan
ISBN / ASIN023020323X
ISBN-139780230203235
AvailabilityIn Stock.
Sales Rank1,228,937
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
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