Football Brands
📄 Viewing lite version
Full site ›
Book Details
Author(s)S. Bridgewater
PublisherPalgrave Macmillan
ISBN / ASIN0230232531
ISBN-139780230232532
AvailabilityUsually ships in 24 hours
Sales Rank4,459,205
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
More Books in Business & Economics
Towers of gold, feet of clay: The Canadian banks
View
The Twelve Organizational Capabilities
View
The Looting Machine: Warlords, Tycoons, Smugglers and …
View
The Real-Life MBA: The No-Nonsense Guide to Winning th…
View
Collins Cape Revision Guide - Management of Business (…
View
Glencoe Mathematics for Business and Personal Finance,…
View
Economics: Ap Edition (A/P Economics)
View
Money, Banking and Financial Markets
View
Money, Banking, and Financial Markets
View