Football Brands
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Book Details
Author(s)S. Bridgewater
PublisherPalgrave Macmillan
ISBN / ASIN0230232531
ISBN-139780230232532
AvailabilityUsually ships in 24 hours
Sales Rank4,459,205
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
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