Franchising Globally: Innovation, Learning and Imitation
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Book Details
Author(s)Ilan Alon
PublisherPalgrave Macmillan
ISBN / ASIN0230238289
ISBN-139780230238282
AvailabilityUsually ships in 24 hours
Sales Rank2,128,196
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
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