Meta-Luxury: Brands and the Culture of Excellence
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Book Details
Author(s)M. Ricca, R. Robins
PublisherPalgrave Macmillan
ISBN / ASIN0230293573
ISBN-139780230293571
AvailabilityUsually ships in 24 hours
Sales Rank535,158
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
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