Football and Management: Comparisons between Sport and Enterprise
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Book Details
Author(s)S. Soderman
PublisherPalgrave Macmillan
ISBN / ASIN0230391176
ISBN-139780230391178
AvailabilityUsually ships in 24 hours
Sales Rank1,684,412
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.
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