Integrated Brand Marketing and Measuring Returns
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Book Details
Author(s)Kitchen, P.
PublisherPalgrave Macmillan
ISBN / ASIN0230577342
ISBN-139780230577343
AvailabilityIn stock. Usually ships within 4 to 5 days.
Sales Rank4,182,566
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and be able to know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores these criteria.
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