Surfing the Global Tide: Automotive Giants and How to Survive Them
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Book Details
Author(s)Michael Wynn-Williams
PublisherPalgrave Macmillan
ISBN / ASIN0230579248
ISBN-139780230579248
AvailabilityUsually ships in 24 hours
Sales Rank10,212,396
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.
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