Testimonial Advertising in the American Marketplace: Emulation, Identity, Community
📄 Viewing lite version
Full site ›
Book Details
Author(s)M. Moskowitz
PublisherPalgrave Macmillan
ISBN / ASIN0230615600
ISBN-139780230615601
AvailabilityUsually ships in 24 hours
Sales Rank4,419,613
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.
More Books in Business & Economics
Business Cycles and Forecasting
View
Development Economics: Its Position in the Present Sta…
View
Cost Systems Design
View
So You Want to Dance on Broadway
View
The Blueprint: Reviving Innovation, Rediscovering Risk…
View
Managing IT Outsourcing, Second Edition
View
Education and the Creation of Capital in the Early Ame…
View
Global Corruption Report 2005: Special Focus: Corrupti…
View
More Tales for Trainers: Using Stories and Metaphors t…
View