The Automatic Customer: Creating a Subscription Business in Any Industry

In the automatic customer, john warrillow provides the essential blueprint for turning your customers into subscribersthe lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? the secret - no matter what industry you're in - is finding and keeping automatic customers.these days virtually anything you need can come through a subscription. Far beyond spotify and netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business.subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, the automatic customer will be your secret weapon.'read, apply and watch your bank deposits grow every month' chris guillebeau, bestselling author of the $100 startup'if you have a business, or are thinking about starting one, this book will be the best investment you've ever made' bo burlingham, editor-at-large of inc. And author of small giants and finish bigjohn warrillow, the author of built to sell, is the founder of the value builder systemt where advisors help company owners increase the value of their business. Previously, he founded warrillow & co., a subscription-based research business dedicated to helping fortune 500 companies market to small business owners. A sought-after speaker and popular inc.com columnist, he lives in toronto.

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• Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
• Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription ... Membership and Subscription-Based Businesses
• Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
• Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
• Subscribed: Why the Subscription Model Will Be Your Company's Future-and What to Do About It
• Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0)
• The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
• Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business