Marketing Research: An Applied Approach
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Book Details
Author(s)Naresh K. Malhotra, David F. Birks
PublisherTrans-Atlantic Publications, Inc.
ISBN / ASIN0273706896
ISBN-139780273706892
Sales Rank2,369,600
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level.
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