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Strategy: Process, Content, Context

Author Bob Dewit, Ron Meyer
Publisher South-Western College Pub
Category Business & Economics
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171.95 USD
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Book Details
ISBN / ASIN0314032134
ISBN-139780314032133
Sales Rank13,652,006
MarketplaceUnited States 🇺🇸

Description

A combined reader and casebook for introductory strategic management courses. Offers a balanced coverage of the main themes of strategic management and a broad representation of the different approaches and theories. A European perspective is reflected in the choice of topics, articles, examples and cases.
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