Tutorial Marketing Engineering

Name: Tutorial Marketing Engineering
Author: Gary L. Lilien, Arvind Rangaswamy
ISBN: 9780321001955

Author Gary L. Lilien, Arvind Rangaswamy

Publisher Addison Wesley Publishing Company

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Book Details

Author(s)Gary L. Lilien, Arvind Rangaswamy

PublisherAddison Wesley Publishing Company

ISBN / ASIN0321001958

ISBN-139780321001955

Sales Rank8,310,510

MarketplaceUnited States 🇺🇸

Description ▲

This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques.