Marketing Research: Methodological Foundations (with InfoTracÂ®)

Name: Marketing Research: Methodological Foundations (with InfoTracÂ®)
Author: Gilbert A. Churchill, Dawn Iacobucci
ISBN: 9780324201604

Author Gilbert A. Churchill, Dawn Iacobucci

Publisher South-Western College Pub

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Book Details

Author(s)Gilbert A. Churchill, Dawn Iacobucci

PublisherSouth-Western College Pub

ISBN / ASIN0324201605

ISBN-139780324201604

Sales Rank1,078,264

MarketplaceUnited States 🇺🇸

Description ▲

Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.