Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
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Book Details
Author(s)Terence A. Shimp
PublisherSouth-Western College Pub
ISBN / ASIN0324321430
ISBN-139780324321432
Sales Rank482,079
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
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