Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
239.95
USD
Book Details
Author(s)
Terence A. Shimp
Publisher
South-Western College Pub
ISBN / ASIN
0324321430
ISBN-13
9780324321432
Sales Rank
#482,079
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion.
