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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

AuthorTerence A. Shimp
PublisherHarcourt Publishers Ltd, a subsidiary of Harcourt International Ltd
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Book Details

Author(s)Terence A. Shimp
PublisherHarcourt Publishers Ltd, a subsidiary of Harcourt International Ltd
ISBN / ASIN0030177847
ISBN-139780030177842
MarketplaceUnited States  🇺🇸

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