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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

AuthorTerence A. Shimp
PublisherSouth-Western
CategoryBusiness & Economics
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Book Details

Author(s)Terence A. Shimp
PublisherSouth-Western
ISBN / ASIN0030352711
ISBN-139780030352713
CategoryBusiness & Economics
MarketplaceUnited States  🇺🇸

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