Essentials of Marketing (Available Titles CengageNOW)
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Book Details
Author(s)Lamb, Charles W.
PublisherSouth-Western College Pub
ISBN / ASIN0324656203
ISBN-139780324656206
AvailabilityIn Stock.
Sales Rank739,656
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles.
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