The New Managerial Economics
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Book Details
Author(s)William Boyes
PublisherSouth-Western College Pub
ISBN / ASIN039582835X
ISBN-139780395828359
AvailabilityUsually ships in 24 hours
Sales Rank2,229,631
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Boyes introduces non-majors to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory, Managerial Economics examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics.
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