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Strategic Management: Compe… Practical Project Managemen…

H. Igor Ansoff Critical Evaluations in Business and Management 2 vol

Publisher Routledge
Category Industrial management
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Book Details
PublisherRoutledge
ISBN / ASIN0415325579
ISBN-139780415325578
AvailabilityUsually ships in 24 hours
Sales Rank14,606,248
MarketplaceUnited States 🇺🇸

Description

The visionary theories of H. Igor Ansoff (1918 2002) on strategic business management have inspired worldwide acclaim. Called the father of strategic management by Henry Mintzberg, he proposed that long-term profitability for a company results only from a commitment to understanding the political and social fabric of its community.

With a new introduction and extensive bibliography, this two-volume collection provides a thorough critical evaluation of Ansoff s contributions. It is an invaluable research resource for both student and scholar.

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