The Design of Everyday Things

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

• Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
• Emotional Design: Why We Love (or Hate) Everyday Things
• Interaction Design: Beyond Human-Computer Interaction
• Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)
• The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business
• The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)
• Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Guidelines
• To Engineer Is Human: The Role of Failure in Successful Design
• How the Mind Works
• The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity