The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia.
* The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison.
* Divided into 15 specific product or services to cater to a wide variety of marketers.
How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
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Book Details
Author(s)Jim Aitchison
PublisherWiley
ISBN / ASIN0470820551
ISBN-139780470820551
Sales Rank6,949,192
MarketplaceUnited States 🇺🇸