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New Dimensions in Investor Relations: Competing for Capital in the 21st Century

Author Bruce W. Marcus, Sherwood Lee Wallace
Publisher Wiley
Category Business & Economics
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Book Details
PublisherWiley
ISBN / ASIN0471141534
ISBN-139780471141532
AvailabilityUsually ships in 24 hours
Sales Rank3,747,684
MarketplaceUnited States 🇺🇸

Description

The acknowledged bible on investor relations

Investor relations is an essential facet of any publicly tradedcompany, inevitably affecting its stock price, investments, andliquidity. Maximizing Your Investor Relations provides practicalguidance needed to master this complex undertaking and advocatepersuasively on your company's behalf to achieve greaterrecognition and value. Comprehensive and thoughtful, it focuses oncontrolling the day-to-day mechanics of investor relations to moreeffectively compete for capital.
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