Professional Beverage Management (Culinary Arts)

This information-packed resource tells you how to improve profitability through marketing and merchandising.

This book includes:
* Comprehensive listing of trade organizations, information bureaus, and agencies offering promotional information.
* Appendix listing wineries that are producing secondary wine labels.
* A new chapter on low and nonalcoholic beverages.
* New statistics on microbreweries.
* Vintage charts.