Theory Construction in Marketing: Some Thoughts on Thinking (Theories in marketing series)

Name: Theory Construction in Marketing: Some Thoughts on Thinking (Theories in marketing series)
Author: Gerald Zaltman, etc.
ISBN: 9780471981275

Author Gerald Zaltman, etc.

Publisher John Wiley & Sons Inc

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Book Details

Author(s)Gerald Zaltman, etc.

PublisherJohn Wiley & Sons Inc

ISBN / ASIN0471981273

ISBN-139780471981275

Sales Rank4,175,715

MarketplaceUnited States 🇺🇸

Description ▲

Book by Zaltman, Gerald, etc.