Big Blues: The Unmaking of IBM

Name: Big Blues: The Unmaking of IBM
Author: Paul Carroll
ISBN: 9780517591970

Author Paul Carroll

Publisher Crown

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Book Details

Author(s)Paul Carroll

PublisherCrown

ISBN / ASIN0517591979

ISBN-139780517591970

Sales Rank676,871

MarketplaceUnited States 🇺🇸

Description ▲

Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.