Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism)
📄 Viewing lite version
Full site ›
Book Details
Author(s)Roger D. Wimmer, Joseph R. Dominick
PublisherWadsworth Publishing
ISBN / ASIN0534647189
ISBN-139780534647186
AvailabilityUsually ships in 24 hours
Sales Rank661,955
CategorySocial Science
MarketplaceUnited States 🇺🇸
Description ▲
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.
More Books in Social Science
Introduction to the Sociology of Development
View
The Career Mystique: Cracks in the American Dream
View
Three Studies on Egyptian Feasts and their Chronologic…
View
American People Of Austrian Descent, including: Arnold…
View
World Wrestling Entertainment Championships, including…
View
Fetish Artists, including: John Willie, Robert Bishop …
View
Fictional Irish People, including: Leopold Bloom, Arte…
View
Sound Alliances: Indigenous Peoples, Cultural Politics…
View
Andean Entrepreneurs: Otavalo Merchants and Musicians …
View