Marketing Management
📄 Viewing lite version
Full site ›
Book Details
Author(s)Philip Kotler, Kevin Lane Keller
PublisherPrentice Hall College Div
ISBN / ASIN0536104395
ISBN-139780536104397
Sales Rank9,169,628
MarketplaceUnited States 🇺🇸
Description ▲
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.