Marketing Management
172.47
USD
Book Details
Author(s)
Philip Kotler, Kevin Lane Keller
Publisher
Prentice Hall College Div
ISBN / ASIN
0536104395
ISBN-13
9780536104397
Sales Rank
#9,169,628
Marketplace
United States 🇺🇸
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
