A Framework for Marketing Management
Book Details
Author(s)
Philip Kotler, Kevin Lane Keller
Publisher
Beijing university Press
ISBN / ASIN
7301123027
ISBN-13
9787301123027
Sales Rank
#99,999,999
Marketplace
United States 🇺🇸
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
Language Chinese & English For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
