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Framework for Marketing Management (3rd Edition)

AuthorPhilip Kotler, Kevin Lane Keller
PublisherPrentice Hall
CategoryBusiness & Economics
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Book Details

Author(s)Philip Kotler, Kevin Lane Keller
PublisherPrentice Hall
ISBN / ASIN0131452584
ISBN-139780131452589
Sales Rank656,158
CategoryBusiness & Economics
MarketplaceUnited States  🇺🇸

Description

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.  

 

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

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