Framework for Marketing Management (3rd Edition)
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Book Details
Author(s)
Philip Kotler, Kevin Lane Keller
Publisher
Prentice Hall
ISBN / ASIN
0131452584
ISBN-13
9780131452589
Category
Business & Economics
Marketplace
France 🇫🇷
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Description
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.
Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
