Principles of Marketing
📄 Viewing lite version
Full site ›
Book Details
Author(s)Dean Palmer, William A. Stull
PublisherSouth-Western Educational Pub
ISBN / ASIN0538604379
ISBN-139780538604376
Sales Rank2,899,824
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
This textbook provides a comprehensive overview of the marketing process and marketing strategies. Topics include international marketing, computers, ethics, and legal issues.
More Books in Business & Economics
Towers of gold, feet of clay: The Canadian banks
View
The Twelve Organizational Capabilities
View
The Looting Machine: Warlords, Tycoons, Smugglers and …
View
The Real-Life MBA: The No-Nonsense Guide to Winning th…
View
Collins Cape Revision Guide - Management of Business (…
View
Glencoe Mathematics for Business and Personal Finance,…
View
Economics: Ap Edition (A/P Economics)
View
Money, Banking and Financial Markets
View
Money, Banking, and Financial Markets
View