Principles of Marketing: A Global Perspective
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Book Details
Author(s)Richard J. Semenik, Gary J. Bamossy
PublisherSouth-Western
ISBN / ASIN0538817143
ISBN-139780538817141
Sales Rank15,698,270
CategoryMarketing
MarketplaceUnited States 🇺🇸
Description ▲
Presents principles of marketing in a global environment. This text is primarily targeted at the four-year undergraduate market and also as an introductory course at MBA level.
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