Essentials of Marketing
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Book Details
Author(s)William Perreault
PublisherMcgraw Hill Higher Education
ISBN / ASIN0070172463
ISBN-139780070172463
Sales Rank5,884,531
CategoryMarketing
MarketplaceUnited States 🇺🇸
Description ▲
This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
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