We use cookies to run the site and, with your permission, to measure how it is used. You can accept all of them or deny the ones that are not needed. Read the cookie policy.
⭐ Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
📖 Description
This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
