Marketing
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Book Details
PublisherSouth-Western College Pub
ISBN / ASIN0538870117
ISBN-139780538870115
Sales Rank6,891,179
CategoryMarketing
MarketplaceUnited States 🇺🇸
Description ▲
This text is lively, interesting, and filled with current examples. The latest concepts and theories are covered in a practical and contemporary manner. Topics include Internet marketing, marketing plans, customer value, small business, global and multicultural marketing, ethics, and careers in marketing.This is a comprehensive marketing resource is organized around the marketing mix.
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