The Role of Affect in Consumer Behavior: Emerging Theories and Applications

Name: The Role of Affect in Consumer Behavior: Emerging Theories and Applications
Author: Robert A. Peterson, Wayne D. Hoyer
ISBN: 9780669128741

Author Robert A. Peterson, Wayne D. Hoyer

Publisher Lexington Books

📄 Viewing lite version Full site ›

🌎 Shop on Amazon — choose country

🇺🇸 USA 🇨🇦 Canada 🇬🇧 UK 🇩🇪 Germany 🇫🇷 France 🇮🇳 India

35.00 USD

🛒 Buy New on Amazon 🇺🇸 🏷 Buy Used — $11.67

Book Details

Author(s)Robert A. Peterson, Wayne D. Hoyer

PublisherLexington Books

ISBN / ASIN0669128740

ISBN-139780669128741

Sales Rank8,742,421

MarketplaceUnited States 🇺🇸