Storytizing explains how leaders can employ sophisticated new tools to better understand how brand messages proliferate and who helps shape them. Pearson shows how firms can identify the customers and trends that shape their brand's story.
Storytizing: What's Next After Advertising
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Book Details
Author(s)Bob Pearson
Publisher1845 Publishing
ISBN / ASIN0692598146
ISBN-139780692598146
AvailabilityUsually ships in 24 hours
Sales Rank803,699
MarketplaceUnited States 🇺🇸