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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication)
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Book Details
Author(s)Danesi, Marcel
PublisherRowman & Littlefield Publishers
ISBN / ASIN0742555453
ISBN-139780742555457
AvailabilityIn Stock
Sales Rank9,413
CategoryPaperback
MarketplaceUnited States 🇺🇸