Reinventing the Brand

Name: Reinventing the Brand
Author: Jean-Noel Kapferer
ISBN: 9780749435936

Publisher Kogan Page

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Book Details

ISBN / ASIN0749435933

ISBN-139780749435936

AvailabilityUsually ships in 24 hours

Sales Rank1,881,530

MarketplaceUnited States 🇺🇸

Description ▲

Nominated for the FNAC-Arthur Andersen Trophy for Best Business Book of the Year.