Strategic Business Planning: A Dynamic System for Improving Performance & Competitive Advantage
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Book Details
Author(s)Clive Reading,
PublisherKogan Page
ISBN / ASIN0749442719
ISBN-139780749442712
Sales Rank2,098,543
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
A clear and robust business strategy is essential to any successful enterprise. It must be understood by employees, customers, and stakeholders, and must have the universal support of the entire leadership team and board of directors.
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