The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Name: The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Author: Jean-NoÃ«l Kapferer
ISBN: 9780749442835

Author Jean-NoÃ«l Kapferer

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Book Details

Author(s)Jean-NoÃ«l Kapferer

ISBN / ASIN0749442832

ISBN-139780749442835

MarketplaceFrance 🇫🇷