The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Name: The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
Author: Jean-NoÃ«l Kapferer
ISBN: 9780749442835

Author Jean-NoÃ«l Kapferer

Publisher Kogan Page Business Books

📄 Viewing lite version Full site ›

🌎 Shop on Amazon — choose country

🇺🇸 USA 🇨🇦 Canada 🇬🇧 UK 🇩🇪 Germany 🇫🇷 France 🇮🇳 India

55.00 USD

🛒 Buy New on Amazon 🇺🇸 🏷 Buy Used — $9.92

Book Details

Author(s)Jean-NoÃ«l Kapferer

PublisherKogan Page Business Books

ISBN / ASIN0749442832

ISBN-139780749442835

Sales Rank696,292

MarketplaceUnited States 🇺🇸

Description ▲

A comprehensive and practical review of the new rules of brand management.