Key Marketing Skills
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Book Details
Author(s)Peter Cheverton
PublisherKogan Page
ISBN / ASIN0749442980
ISBN-139780749442989
AvailabilityUsually ships in 24 hours
Sales Rank2,756,365
MarketplaceUnited States 🇺🇸
Description ▲
This is a brand new edition that focuses on the practical issues faced by today's marketing professionals. It is truly about turning strategy into action and provides answers to key marketing issues: