Public Relations Disasters: Talespin--Inside Stories and Lessons Learnt
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Book Details
Author(s)Gerry McCusker
PublisherKogan Page
ISBN / ASIN0749445726
ISBN-139780749445720
AvailabilityUsually ships in 24 hours
Sales Rank1,274,438
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
This book entertainingly exposes some of the world's most infamous (and also some unreported) PR disasters showing how crisis management helped or hindered. Cases Include: Martha Stewart's insider trading scandal; Dow Corning breast implants; Starbucks and 9/11; Coca-Cola and Pepsi--pollution in India; Nestle and Ethiopia's debt; McDonald's "McLibel" case.
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