With insights from interviews with 50 premium brand experts and over 100 case studies from companies including Apple, Red Bull, Cirque du Soleil, and Herm s, Rethinking Prestige Branding will fascinate the marketing professional just as much as those who are simply curious about how premium brands tick.
Rethinking Prestige Branding: Secrets of the Ueber-Brands
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Book Details
Author(s)Wolfgang Schaefer, J.P. Kuehlwein
PublisherKogan Page
ISBN / ASIN0749470038
ISBN-139780749470036
AvailabilityUsually ships in 24 hours
Sales Rank57,746
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Prestige brand experts JP Kuehlwein and Wolfgang Schaefer uncover the formula for what drives the success of iconic brands, offering a behind-the-scenes look into not just the practical marketing of brands, but how consumers respond to them psychologically and emotionally.
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