Tourism Marketing for Cities and Towns
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Book Details
Author(s)Bonita Kolb
PublisherRoutledge
ISBN / ASIN075067945X
ISBN-139780750679459
AvailabilityUsually ships in 24 hours
Sales Rank1,421,824
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
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