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Tourism Marketing for Cities and Towns

Author Bonita Kolb
Publisher Routledge
Category Business & Economics
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Book Details
Author(s)Bonita Kolb
PublisherRoutledge
ISBN / ASIN075067945X
ISBN-139780750679459
MarketplaceFrance 🇫🇷

Description

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
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