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Hands-On Social Marketing: A Step-by-Step Guide

Author Nedra Kline Weinreich
Publisher SAGE Publications, Inc
Category Business & Economics
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Book Details
ISBN / ASIN0761908676
ISBN-139780761908678
MarketplaceGermany 🇩🇪

Description

This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.
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